His Strong Suit

Bonobos Groomshop comes to Minneapolis, because every girl’s crazy ’bout a sharp-dressed man.


Fall/Winter 2017

Brides are treated like royalty when dress shopping; it’s about time grooms get the VIP treatment outfitting themselves for the big day. The Bonobos Groomshop recently opened in Minneapolis’ North Loop, giving guys the same level of personalized service and care that the gals get.

The Bonobos groom is “a guy who cares about what he looks like on his wedding day but wants an efficient, easy way to get his wedding-day dressing done in one fell sweep,” says chief creative officer Dwight Fenton.

When guys walk into the store, they’re assigned a guide (a Bonobos-wear expert) who helps find the perfect fit and style for the event. The kicker? There’s no sifting through sizes, waiting in long lines or lugging around shopping bags—guides do all the heavy lifting, and the clothes are shipped to the customer’s doorstep.

Bonus: If groomsmen are spread throughout the country but live near a Bonobos Groomshop, the guides can communicate with one another to make sure everyone looks super-sharp—and cohesive.

“Consider it like having a personal stylist for all of your groomsmen,” Fenton says. Bonobos, Minneapolis, 612.258.1150, bonobos.com