At Josephine’s Bridal, we believe finding your wedding gown should feel as wonderful as wearing it.
Located in the heart of Duluth, our boutique offers a thoughtfully curated, relaxed-yet-refined experience designed to help every bride feel seen, celebrated, and fully herself.
We specialize in modern, romantic wedding gowns that blend quality with quiet confidence — including exclusive collections like our own Louise Mae line, chosen by nearly half of the brides who say YES at Josephine’s.
And coming this fall, we’re thrilled to announce that Josephine’s will be the only bridal boutique in Minnesota to carry Hayley Paige bridal gowns — making us the exclusive destination for one of the most iconic names in bridal fashion.
From the moment you walk through our doors, it’s all about you.
Appointments are intentionally private or semi-private, giving you the space to truly connect with your dress — without the noise, pressure, or crowds. We believe your “yes” moment should be joyful, personable, and totally unforgettable.
We proudly serve brides from across the state — from the Twin Cities to the North Shore and beyond — and we’re honored every time someone makes the trip to experience Josephine’s.
Whether you’re dreaming of sleek and modern or a statement ball gown, we’re here to help you find the one.
Make the trip. Book the appointment. Let’s find your dream dress — together.
Contact Information for Josephine's Bridal
313 W Superior St
Duluth , MN 55802
United States
Meet the Wedding Pro
Mariah McKechnie is the heart, vision, and powerhouse behind some of the Northland’s most beloved wedding brands. As the owner of Northland Special Events, Mariah built her reputation on beautifully curated events filled with intention, joy, and timeless style. Her passion for celebrating people and moments has since grown into a full creative collective. She is also the owner of Josephine’s Bridal, a serene and stylish boutique where brides find their dream dress in a relaxed, personal setting. Through Superior Blooms, she leads a floral studio known for elevated, romantic designs. With True North Weddings, she offers full-service planning for couples looking for ease, elegance, and expert guidance. And with The Vault Duluth, she provides a curated collection of rentals that elevate the design of any celebration.
Whether you’re walking into the boutique, holding one of the bouquets, or collaborating with her team, you’ll feel Mariah’s signature approach — calm, confident, quietly extraordinary.
