Owner and lead floral designer, Felicia has been working in the floral industry for more than a dozen years. As a self-professed flower geek, she loves finding new ways to present color and artistic style to her designs. Together with our small but mighty team, she takes our clients’ ideas, interests, dreams, and traditions to craft florals reflecting our couples’ distinctive style and character. We LOVE the little details! Whether it’s including a family heirloom, foraging for wild floral ingredients, sourcing locally grown blooms, or hunting down that perfect peony from our various wholesalers; it is our joy to create innovative floral compositions that are uniquely yours. Based in River Falls, WI and serving couples in the Twin Cities Metro, Western Wisconsin, Eastern Minnesota and wherever our snips take us.


“I don't know where to start with Felicia, owner of Florology. From our initial meeting I instantly knew this was our florist. I had no idea how excited and passionate I would become about florals for my wedding! Felicia is so artistically and aesthetically gifted. She sent me a "mood board" after our first meeting that blew my socks off, it was exactly the vibe I was looking for. During the wedding planning process she promptly replied to my emails and never made me feel like any small detail was too specific! As a bride, that feeling was invaluable. Felicia felt like a friend that I was planning my wedding with. On the day of the wedding, she brought the florals into my bridal suite and it was tears to my eyes! She created the exact look I was looking for. She even repurposed our ceremony floral after the ceremony to create a head table setting. We got so many compliments on our flowers! Felicia was an amazing florist who does beautiful work. She is accommodating, professional, prompt, and offers amazing quality and value! I wish we could get married again so I could plan another wedding with Felicia! Thank you Felicia!” –Michelle

“I had the pleasure of working with Felicia for my April 2021 wedding. Prior to finding Florology, I was having a hard time finding a florist who did beautiful work and fit within my budget, and it left me feeling very discouraged and sad that I might not be able to have real flowers at my wedding. After I told Felicia what kind of floral I wanted and what my vision was, she took the time to give me a very detailed quote that laid out several options and their prices to help me stay within budget while still giving me all the wedding floral I wanted. I really appreciate how much she worked with me to get me to a point where I was satisfied. Felicia was professional, communicative, and so easy to work with. On the day of our wedding, I was absolutely floored with how stunning all of our floral was!! Everything was so gorgeous and she totally brought my vision to life! Many of our guests and other vendors still rave to this day about her beautiful work. Felicia clearly takes so much pride in what she does, and it shows! I would hire Felicia again and again and again!” –Erin

“Felicia did an amazing job at putting together beautiful flower arrangements for our wedding day. After having my first consultation with with Felicia, I knew she was the perfect fit! Her enthusiasm, excitement, and love for putting together floral pieces is unmatchable. Felicia also has an amazing amount of knowledge about the different types of flowers and what will look best together. The entire process went very smoothly with the organizational skills that Felicia brings. She set the venue up perfectly and offered the option of coming back at the end of the night for teardown. I would highly recommend using Florology for your wedding day or any special event.” –Samantha

“A little late with my review but Felicia did the flowers for my wedding and I cannot stress how amazing everything turned out! I met with her about a year before my wedding date and she had put a mood board together and answered my 1000+ questions happily! I probably sent her a million emails with questions or tweaks I wanted to make and she always responded quickly and helped ease some stress. Fast forward to March of 2020.. due to covid I was laid off, had to cancel our original plans, find a whole new venue/new vendors and completely change my original vision. But that was a blessing in disguise, once I was able to get things sorted out I reached back out with my new vision for flowers - which was completely different - and she loved my new idea! No complaints about changing literally everything. The bouquets, boutonnières, and arrangements by the arch were the prettiest flowers I’ve ever seen at a wedding (biased but )! I could not have been happier! She helped make the day absolutely perfect.” –Cassandra

“Felicia is the only person I will ever trust with special occasion florals going forward. She has a way of executing your vision even better than you can imagine it. She did all of our centerpieces, bouquets and bouteniers for our wedding in Milwaukee. Everything was delivered and waiting for us where it needed to be and I never had to worry about a single thing or seek her out because it was done before I thought about it! I also attended a wedding that she did the floral and everything was beautiful. I was so happy with her pricing, the quality and the aesthetic. Everything was just perfect. She also was amazing a recommending alternative flowers if something I had envisioned was out of season. Not to mention she is so sweet! 15/10 would recommend Felicia, her team and Florology!!!” –Lauren

River Falls, WI 54022
United States



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Contact Information for Florology

River Falls, WI 54022
United States