The New Classic: Ralph Lauren Holiday Design at The Hewing

Hewing Hotel in Minneapolis’ North Loop is known for its chic rooftop series, incredible cuisine and cocktails from Tullibee and oh-so-gorgeous interiors. The historic building recently underwent a round of meticulous renovations. “The architectural character is always the starting point,” says Heidi Sohn, senior director of sales at Hewing Hotel. “Exposed brick, timber beams and steel accents reflect the building’s warehouse roots, creating a setting that feels grounded, warm and distinctly Minnesotan.”

Inspired by the venue and a “classic Ralph Lauren Christmas,” Revel & Flourish set out to create a moody masterpiece filled with unexpected texture, dark details and, of course, flourishing florals throughout the Andrew’s Ballroom and Lobby Lounge. “We wanted to do something untraditional and leaned into the masculine touches already present in the venue—rich textures, deeper tones and structured elements,” says Kristina Kenan, owner of Revel & Flourish. “To elevate it to a sophisticated wedding aesthetic, we decided to layer in vintage-inspired details.”

Although the florals championed a “less is more” approach, the head table served as a harmonious fusion of dramatic romance, grand elegance and a touch of retro charm. “The head table design came together as a subtle nod to classic ’90s wedding fashion, drawing inspiration from the decade’s iconic maximalist gowns,” says Emily Nelson, floral manager of Revel & Flourish. The main tablescape introduced a contemporary flair, complete with fruit accents, layered textures and luxe paper goods. “The details in the tablescape helped bring a more current vibe to the overall design, striking a balance between nostalgic romance and modern florals,” Nelson says.

Enhancing the Ralph Lauren-inspired atmosphere, the stationery suite echoed the overall theme while sprinkling subtle nods to Minnesota and Hewing Hotel. Deep color tones and leather accents were accompanied by a custom monogram and a whimsical stag-shaped RSVP card. A tartan vellum wrap and leather belly band sealed the deal, evoking a feeling of classic Americana. “Moodier tartans and color tones mixed with a delicate scripted font and monogram are perfectly balanced while leather accents bring a warmth and richness, and the vintage postage tells the whole story,” says Brandi Hunt-Wright, owner of Hunt Wright Design Co.

Alongside the standout tablescapes in the Andrews Ballroom, Revel & Flourish created an interactive “Bloom Bar,” where guests could pull stems from floral buckets to craft their own bouquets, acting as both a unique experience and favor.

The dessert display was one to admire, with a towering four-tier confection standing as a beacon of playfulness amid candlelight and green blooms. Finished with an Italian meringue buttercream frosting, each tier featured intricate, vintage-inspired piping, with delicate swirls, scallops and hand-textured details. Burgundy bows offered a bold contrast to the ivory buttercream and complemented the tower of cherry-filled coupes.

Complete with a Scandinavian-inspired chandelier, welcoming fireplace and plush seating, the Lobby Lounge is the perfect place for a nightcap. Blending work and play, the renovated space now offers flexible seating and a library table for gathering, while the historic pool table remains a constant. Rather than competing with the lounge’s cozy feel, Revel & Flourish embraced it, accenting the space with bud vases filled with delicate blooms and a few standout arrangements complemented by the soft glow of chic table lamps and flickering candlelight. “Drawing my inspiration from my numerous vintage floral design books, I leaned into simplified recipes and classic ’90s flowers with a more modern design structure,” Nelson says.