Spotlight: Planning With Intention

^{Alexandra Robyn Photo + Design}

Design With Guest Experience in Mind

While aesthetics set the tone, wedding professionals agree that comfort, flow, and hospitality are what guests remember most.

“If we were planning our own wedding, we’d prioritize the guest experience above all else - especially the energy of the reception - because that’s what people remember long after the wedding ends," share Bluewater Kings Band. “The weddings that stand out aren’t the most perfectly planned, but the ones where the flow feels effortless and guests are fully present."

That sense of ease is often shaped by unglamorous but essential logistics. Allie Robyn of Alexandra Robyn Photo + Design encourages couples to evaluate the day from a guest’s perspective early in the planning process: “Literally, from the parking lot to the coat check to finding their seat. So many logistics only become obvious when you map the experience step-by-step, and by then you're scrambling to add signage or coordinate last-minute solutions."

Design choices play a significant role in how that experience unfolds. “Invest in the guest experience over Instagram moments,” advises Festivities. “Those beautiful lounge areas and well-placed bars? They're not just pretty, they keep your guests comfortable and mingling instead of standing in long lines or searching for a seat. The photos will be gorgeous and your guests will actually enjoy themselves

Lighting, too, is a foundational element. “Lighting sets the vibe for your entire day and influences how guests experience each moment, from the ceremony to dinner to the dance floor," states Myra Patterson of Rison Design. "Investing in the right lighting early allows the rest of your design decisions to fall into place more seamlessly and ensures your celebration feels as magical in person as it looks in photos."

Ultimately, hospitality isn’t about extravagance - it’s about intention. At Hewing Hotel (North Loop, Minneapolis), the team sees the greatest impact when couples are thoughtful about how spaces are experienced throughout the day. “Thoughtful use of transitions (lighting, music, timing) keeps the celebration feeling elevated and effortless rather than segmented."

Expert takeaway: A seamless guest experience doesn’t happen by accident, it’s designed. Think through transitions, comfort, and flow as intentionally as aesthetics.

^{Heidi Strauss Photography}

Trust Your Vendors and Let Go

Even the most experienced planners admit that holding onto too much control can lead to unnecessary stress and lingering regrets.

“As a wedding planner, getting married meant that I had extensive experience in an area not many people do. Because of this, there were tasks that I didn't hand off to others on my wedding day and of course, those things were forgotten,” says Sammy Larkin, Owner and Lead Planner at Ackin Events. “The decision I would approach differently is giving up control 100% to someone else so I didn't have small regrets."

Across the industry, experts agree that professional support is essential. “Spend the money on a day-of coordinator,” advises Lindsey Sparks, Business Development & Events Coordinator at One23 Events | JX Event Venue & Loft 214. “Let the experts take on the stress of coordination, decor, and your timeline."

That support allows couples to truly experience their day. “The one thing I would never skip is hiring a planner in some capacity,” agrees Melody Hall of Events by Melody. “Having a professional manage the timeline, vendors, and logistics allows couples to be fully present and enjoy their wedding day."

Expert takeaway: You don’t win awards for doing it all yourself. Delegate fully, trust your team, and protect your peace.

^{Lindsey White Photography courtesy of Events By Melody}

Build in Time to Be Present

In a day filled with timelines, transitions, and emotion, presence doesn’t always happen automatically - it has to be planned.

“One decision I would approach more intentionally is taking time throughout the day to step back and enjoy the moment as a newly married couple,” says Neuschwander. “Those quiet moments often become the most meaningful memories.”

Learning to be present can also be prepared. “Intentionally preparing moments like the First Dance can create rare, meaningful time for the couple to reconnect amid the many external details and pressures of planning,” explains Nela Menendez, Owner of Nela Dance LLC. “When couples feel supported and connected, the entire day unfolds with more calm and authenticity.”

Expert takeaway: Plan pauses. Step away together. The moments you feel most connected often become the memories you treasure most.

^{Eric Vest Photography courtesy of 7 Vines Vineyard}

Start Early on the Things That Can’t Be Rushed

Some of the most common regrets come down to timing.

“I would be more intentional about the dress timeline,” says Stephnora Peterson, Creative Director of Ellie Belle. “Many couples underestimate how long gowns and fittings truly take. I would prioritize working with professionals who understand fit, fabric, and personalization, since a gown becomes exceptional through expert tailoring and styling.

The same is true for skin care. “Skin responds to consistency, not urgency,” explains Melissa Miles of The Skyn Distillery. "Starting a customized plan at least six months out allows for visible results, treatment testing, and minimizes the risk of flare-ups."

Expert takeaway: Starting early makes the process calmer and the results better.

^{Courtesy of Nela Dance LLC}

Make It Personal, Not Performative

The most memorable weddings are often defined by the small, intentional details that reflect who a couple truly is.

“We had a couple who had a love for Legos and wanted to incorporate them into their big day. They spent time together assembling Lego flowers for us to incorporate into their bridal bouquet and boutonniere,” recalls Erica Bergum of Event Lab. "It is intentional details like this that are important to keep at the forefront of the planning process and take a wedding day from good to great!"

That personal touch extends to experiences too. “We’d plan interactive elements alongside the timeline, not as an afterthought (which photo booths sometimes are),” says Gregory Burt of Time Into Pixels Photo Booth. “We'd also remind couples that printed photos don't have to end their life in a drawer; they can become magnets, bookmarks, framed keepsakes, and more - tangible reminders guests actually take home and keep."

Ultimately, couples should feel empowered to make choices that feel true to them. "I wish every couple would remember that it's your day,” says Larkin. “It is important that you look back on your wedding and remember enjoying every moment, rather than doing only what your family or friends recommend.

Expert takeaway: Your wedding doesn’t need to impress everyone - it needs to reflect you.

^{Courtesy of One23 Events}

Taken together, their advice paints a clear picture of what truly matters. Weddings that feel effortless are rarely accidental - they’re built on thoughtful priorities, trusted professionals, and the freedom to let go of the rest. When couples focus less on getting everything “right” and more on being fully present, the celebration becomes not just beautiful, but deeply meaningful.

“If I were planning my own wedding, my advice would be simple: listen to your experts,” says Sydney Young, Director of Catering & Events at Northern Pacific Center. “Focus on letting go of the little details and trusting the professionals you’ve hired. When you do, the day flows better, your guests have a wonderful experience, and you get to truly enjoy every moment. Trust us - we want your wedding to be as unforgettable as you’ve imagined."

In the end, the most memorable weddings aren’t the ones where everything goes perfectly, they’re the ones where couples feel supported, connected, and fully immersed in the day they’ve been dreaming of.

^{Main photo by JPK Photography courtesy of Northern Pacific Center}