The Modern Lens: Content Creators Capturing Candid Moments Perfect for Social Media

In a world full of posing, filters and Photoshop, people are desperately seeking something real, something raw—something like a wedding content creator. Wedding content creators capture behind the scenes and candid moments on an a cell phone, producing organic media that newlyweds can look back on to relive their special day.

“I’m seeing so many modern couples connect with the concept of wedding content creation,” says Kate Anderson of Candid & Kate (@candidandkate). “So much of our lives are on our phones, so it makes sense to have our wedding memories live there, too.” Couples also appreciate the swift turnaround, enjoying the opportunity to see their nuptials from a unique and artistic perspective within one to two days, varying by creator. Typically, wedding content creators deliver short videos and reels designed for social media platforms like Instagram and TikTok. “When we cover a wedding, our team ensures every in-between moment is documented, crafting edited videos and assisting the bride in creating enjoyable videos with her bridesmaids,” says Grace Myler, owner of Grace Myler Media (@gracemylermedia). 

Anderson and Myler each want to set the record straight: Videographers and content creators are two distinct wedding vendors. “We’re using an iPhone, and while the newest models are great, the cinematic cameras and lenses you’ll find a videographer using are way more powerful,” Anderson says.

“In the role of a content creator, our focus is on capturing the authentic moments of a wedding day using short-form iPhone videos,” Myler adds. This trend offers partners and guests the chance to fully immerse themselves in the moment, all the while ensuring every aspect of their celebration is beautifully captured.