The mark of a good dress shop is an inventory that includes a gown to suit every bride’s style. When l’atelier couture expanded to its new location in Minneapolis’ North Loop, store manager Christina Herrmann knew something was missing.
After taking stock of the store’s 11 high-end designers (including Vera Wang, Oscar de la Renta, Le Spose di Gio and Amy Kuschel), Herrmann knew just what l’atelier couture needed: a British invasion.
“We specifically chose Jenny Packham after a review of everything we had in the boutique, because we were missing something,” says Herrmann. “We wanted something fresh, fun and whimsical, and that’s what Jenny Packham is.”
The British designer, who is a favorite among celebrities, is known for glamorous gowns with luxurious fabrics and tailored cuts that emphasize the feminine silhouette. With a hint of sexiness and old Hollywood glamour, Packham’s dresses are a perfect fit for every cool, confident bride.
For brides interested in saying “yes” to a Jenny Packham dress, l’atelier couture’s selection begins at $3,000.