Kickoff to Forever: Vikings Players Sport Custom Milbern

Besides playing in front of millions of people during football season, JJ McCarthy and Ivan Pace Jr. had another touchdown to score: the groom reveal. The Minnesota Vikings quarterback and linebacker traded purple and gold for custom suits from MILBERN CLOTHING (@custombymilbernclothing). But these weren’t your average suits. Enter the “groom reveal,” the latest trend in which, much like a bride revealing her dress, the groom opens his suit coat to showcase meaningful images sewn into the lining. You can showcase anything you’d like, from engagement photos and pets to family members and meaningful memories.

“We’ve seen a major shift in how grooms approach wedding style,” owner Vivian Milbern says. “Today’s groom wants a suit that feels personal, stylish, comfortable and memorable—not just traditional.” In addition to personalized photo liners, the trend opens the door to endless customization opportunities that couples can make their own and wear again long after the wedding day. “Versatility matters,” Milbern says. “Investing in a timeless custom suit means it can be worn for future events, work and special occasions for years to come.”