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In Loving Memory of Bruce Vassar

A true visionary and leader of the renowned organization The Wedding Guys® passed away in December 2019.

The Minnesota wedding community was greatly saddened to learn of the recent passing of Bruce Vassar. As one of The Wedding Guys, Bruce has been an integral part of weddings for nearly 20 years. He co-produced the wedding shows UNVEILED, Twin Cities Bridal Show and UNVEILED Rochester. Bruce also co-produced the Wedding TrendSpot Press Fashion Show for Bridal Fashion Week in New York and co-authored the annual Wedding Trends Look Book. He worked in television, helping with the creation of Randy to the Rescue and working on the new series of Say Yes to the Dress America, which will air in January 2020.

As a long-time member of the wedding industry, Bruce was known as a truth teller and a joyful personality. Many will miss his wise counsel and mentorship; he offered his wisdom to many individuals and wedding businesses. A member of the National Association of Catering and Events (NACE), patron of the Miss America organization, and longtime benefactor of Open Arms of Minnesota, his loss will be felt across the community.

In lieu of flowers, the family has requested memorials be made to Open Arms of Minnesota in memory of Bruce Vassar. A funeral was held on December 13 at The Church of Saint Agnes in St. Paul, MN. A celebration of life hosted by The Wedding Guys® will take place in January with more details to come.

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